This one picture took the internet community by storm and caused endless online bickering. This resulted in tons of articles and posts talking about – #thedress.
I was asked about the color by many of my friends and they all looked at me with disgust once I said it was blue & black.
Here’s how big it became…
According to the Time.com
” When this article was being posted, the original Buzzfeed story had notched up a record-breaking 20.8 million views.
“At one point tonight (ET) more than 670,000 people were on Buzzfeed.com simultaneously, 500k of those on mobile, and half of those people were reading the dress post,” said the website. “
I am utterly convinced that this dress is blue and black…
What color do you see?
The science behind it is simply put in a post by wired.com :
The point is, your brain tries to interpolate a kind of color context for the image, and then spits out an answer for the color of the dress
And for entertaining purposes look at how these celebrities sided on the issue (taken from the Toronto star):
•Team white and gold:
Kim Kardashian, Julianne Moore, Anna Kendrick, Jimmy Fallon, BJ Novak, Sarah Hyland, Lance Bass, Sara Bareilles, Sarah Harmer, Nia Vardolos, Blake McGrath, Rob Ford
•Team blue and black:
Kanye West, Taylor Swift, Justin Beiber, Jaden Smith, Mindy Kaling, Demi Lovato, Kate Upton, Mindy Kaling, Josh Groban, Bonnie Fuller, Dan Levy, Lights, Tegan and Sarah…Mayor John Tory
•Team saw one, then the other:
Rob Lowe, Lucy Hale, Zendaya, Nina Dobrev
I would like to think that having the same conclusion as Kanye West & Mayor John Tory is a good thing!!
For my business people out there, because of this viral spotlight on the dress fortune found out the following:
A Roman spokesperson said the company’s sales are up 347% Friday compared to expectations as people come to look at the dress and end up shopping for other items as well.
The dress in question sells for £50.00 ($77.13) and is available in three other color combinations, none of which are gold and white.
In your face – team gold and white.